Coke Taps Big Boi To Promote Full Throttle Fury Energy Drink

Grammy Award winning Outkast group member Big Boi has been tapped as the new face of Coca-Cola's Full Throttle Fury Energy Drink it was announced today (September 30). With Big Boi as a new spokesman, the company is also relaunching Full Throttle Fury with a completely new look and experience, in an attempt to tap the lucrative African-American male demographic. â