Concept is a 27 years old hip-hip artist from the Westbank of New Orleans, Louisiana by way of Santa Maria, California. Concept began rapping in 2003 after meeting the current CEO of Already Entertainment while at LSU in Baton Rouge, LA. With heavy musical influences from the likes of Joe Budden, Nas, and Kendrick Lamar, Concept brings a seemingly rare lyrical prowess with “Mood Change.” He considers this a shedding of the past decade of frustration as he preps his debut album “The Mike Myers Project,” due October 31st, 2013. Mood Change is mixed by an up and coming DJ, DJ GYMC, who is also prepping his own mixtapes that include “The Ides of March Parts 1&2” and features guest apperances from Predicate, TIG, Xquizid, Hopps, and Taykymn. Mood Change officially kicks off what will be a busy year for Already Entertainment as they make their presence felt in the music industry. For booking and other information visit their website www.alreadyent.com and/or email William James, CEO at already@alreadyent.com.